INDUSTRY NEWS: McSweeny’s Takes on Type
- 11 October 2011 by jenn 1 Comments
IMAGEre: The Bowl of the “a” & The Eye of the “e”
For The Love of Garamond
- Developed in the 1540s by Claude Garamond for the French King Frances I.
- Garamond was adopted by the French Court and became popular in all of Europe.
- 60 years after Garamond died, French printer Jean Jannon’s typeface based on Garamond became the house style of the French Royal Printing House.
- Garamond was revived in the 1900s when it was used on posters for the World’s Fair in Paris.
- All Timothy McSweeny’s Quarterly Concern journals are printed in Garamond 3, David Eggers favourite font, “because it looked good in so many permutations—italics, small caps, all caps, tracked out, justified or not.”
- The big hard-cover versions of Dr. Suess book are printed in Garamond.
- The logo, branding and industrial design of Apple’s “Think Different” campaign for iMac is in Apple Garamond.
Check out Infoglyphs new Facebook Fanpage here. If you have “liked” us already, “unlike” and “like” us again to see new page.McSweeny’s hilarious dialogue piece on Comic Sans: I’m Comic Sans Asshole!Martin McClellan’s Tumblr Feed: Hellbox. Damage. Smelt. Recast.
Martin McClellan’s Blog about Writing: Spitball.
David Egger’s design for edible t-shirts.